Nielsen is now measuring social engagement of the TV-audience – by TV-series.
Within the U.S. TV is still the king of content, as the average Amerian watches almost five hours of video each day – 98 percent of it still viewed on a TV set, says a new U.S. study from Nielsen.
Numbers have dropped slightly (mainly within the age-group of 12y to 17y), but watching traditional TV shows continues to be the favorite activity.
An impressive 92% of consumers surveyed by Nielsen said they trust earned media, such as word-of-mouth or recommendations from friends and family. On the other end: Text ads on mobile phones are trusted by just 29% of consumers.
Data from Nielsen´s “Global Trust in Advertising 2012” indicates that trust in traditional paid advertising (TV, magazine, newspaper) has been dropping significantly – from about 70% three years ago to about 50% now.
Geographically interesting: North Americans and Europeans are the most skeptical consumers — Latin American consumers are having the highest level of trust across advertising methods.
(Sources: Nielsen / Marketing Charts)