TV is far from dead in the U.S., Nielsen says

Within the U.S. TV is still the king of content, as the average Amerian watches almost five hours of video each day – 98 percent of it still viewed on a TV set, says a new U.S. study from Nielsen.

Numbers have dropped slightly (mainly within the age-group of 12y to 17y), but watching traditional TV shows continues to be the favorite activity.

Full story: TV is far from dead, Nielsen says | Internet & Media – CNET News.

Consumers Place Highest Trust in Earned Media

An impressive 92% of consumers surveyed by Nielsen said they trust earned media, such as word-of-mouth or recommendations from friends and family. On the other end: Text ads on mobile phones are trusted by just 29% of consumers.

Data from Nielsen´s “Global Trust in Advertising 2012” indicates that trust in traditional paid advertising (TV, magazine, newspaper) has been dropping significantly – from about 70% three years ago to about 50% now.

Geographically interesting: North Americans and Europeans are the most skeptical consumers — Latin American consumers are having the highest level of trust across advertising methods.

(Sources: Nielsen / Marketing Charts)