IKEA´s new ad promoting its new catalogue is a hillarious parody of Apple´s famous product commercials….
There is somekind of a system behind the strange names of IKEA, created by founder Ingvar Kamprad: Beds, wardrobes and hall furniture are Norwegian place names, bookcase ranges are named by occupations and Garden furniture is named by Swedish islands.
And here is an unofficial list of items and the meaning of their names:
Link: The IKEA Dictionary.
The app, developed by District Nerds, lets you “preview” IKEA furniture in your house and is claimed to have 35.000 users since its release.
IKEA´s new TV/furniture concept has already been covered by international media – here is the presentation-video: