Consoles still are prohibitively expensive in Brazil – so Free-to-Play has gained significant market share in Gaming with 17 million players between 13 and 65 (and still growing quickly).
For the full year research firm Interpret puts the market at an estimated USD 470 million, mostly coming from in-game purchases.
Full story: Free-to-play a $470 million market in Brazil – Report | GamesIndustry International.
Swrve has been tracking the habits of newly entering F2P-players throughout 90 days: 2,2 percent of the new players ever spent money and half of that money coame form just 10 percent of that group (0,22 percent of the newly entered players).
Another interesting fact: Two-thirds quit playing within a day after download.
Short summary: Only 2.2% of free-to-play users ever pay – Report | GamesIndustry International.
Interesting interview with American McGee about the future of gaming and the importance of Free-to-Play versus traditional console-business:
“Earning out on a console title is like digging out from under an avalanche. If you don’t get out from under the advances within a very short period of time it’s all over. F2P offers an opportunity to release something into the wild and improve it continually until it returns a profit. Making good on the opportunity is in no way guaranteed, but the option is there.”
Full interview: American McGee’s Free-To-Play Future – News – www.GameInformer.com.