Mobile user acquisition cost exceeds $3 for first time – Fiksu

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Fiksu announced that the CPLU – the cost to acquire a loyal app user – has surpassed the USD 3,- mark for the very first time – which is a 113 percent jump YOY!

Full story: Mobile user acquisition cost exceeds $3 for first time – Fiksu | GamesIndustry.biz.

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