iOS cost per install to exceed $7 over holidays

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iOS cost per install to exceed over holidays | GamesIndustry International

(source: Superdata)

For 2013, the US mobile game market is expected to increase 25 percent to USD 3 billion – according to Superdata. Average revenues per users have remained quite flat since the beginning of the year (about USD 22,per month per paying user – with a conversion-rate of 4,68 percent and an average CPA of USD 2,25). Superdate projecta iOS CPAs will be in the USD 7 to 8 range in December – and calls it a “user acquisition bloodbath”.

Full story @ GamesIndustry: iOS cost per install to exceed $7 over holidays | GamesIndustry International.

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