These Interactive British Airways Billboards “Point” To Planes Flying Over In Real Time

BA´s new “Look Up” campaign includes digital billboards in Picadilly Circus and Chiswick showing a boy pointing to a real plane flying over. The billboard then displays the flight number, destination and even the lowest fares available.

The campaign was designed by Ogilvy UK.

Link: These Interactive British Airways Billboards “Point” To Planes Flying Over In Real Time | Co.Create | creativity + culture + commerce.

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