WTF Is Waze And Why Did Google Just Pay A Billion+ For It?

Google´s acquisition of Waze for reportedly USD 1,1 bn to USD 1,3 bn has raised lots of interest – not only in Israel. Why have the big three (Apple, Facebook and Google) shown so much interest in this 110 employee-company? Rip Emson from TechCrunch says it´s all about the “Map Wars”, the social layer on navigation and local advertising.

Full story: WTF Is Waze And Why Did Google Just Pay A Billion+ For It? | TechCrunch.

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