4,6 million have downloaded and played the demo, which makes EA believe that FIFA Soccer 13 will be the biggest sports video game launch ever. The game will be shipping on September 28.
“Independent analysis of more than 60 campaigns, 45 of which were completed in the first half of this year, show that 70 per cent of those campaigns delivered a return on ad spend of 3x or better. And 49 per cent of those campaigns delivered a return of 5x or better”, says Sheryl Sandberg, COO of Facebook.
But also, according to FB´s CEO Zuckerberg, same principles might not be valid for businesses outside gaming.