Only 2.2% of free-to-play users ever pay

Swrve has been tracking the habits of newly entering F2P-players throughout 90 days: 2,2 percent of the new players ever spent money and half of that money coame form just 10 percent of that group (0,22 percent of the newly entered players).

Another interesting fact: Two-thirds quit playing within a day after download.

Short summary: Only 2.2% of free-to-play users ever pay – Report | GamesIndustry International.